PRESS RELEASE

 

Finalists for The Great British Butcher Awards 2019 (GBB Awards) have been announced, revealing this year’s stars of the retail butchery industry.

After more than three days of judging, organisers have announced the results of the best of Britain’s butchers’ craft awards, with scores of retail butchers across Great Britain celebrating.

Out of 470 product entries received across eleven categories, 144 products have been awarded a GBB Gold accolade, 177 have been awarded Silver awards and 55 received Bronze awards* (see full list of Gold Award finalists below).

Organisers of the Awards, retail butchery specialist Dalziel and The Institute of Meat, launched the annual competition in February as a celebration of innovation and excellence of meat products in retail butchers’ shops.

Danny Upson, retail sales director at Dalziel, said: “We’ve had a fantastic response to the Awards with entries coming from over 100 butchers all over Britain, from Exeter to Aberdeen.

With more diverse line up of meat products than ever before, this year’s GBB Awards list is peppered with some truly unique and innovative products, and the standards have been excellent.

For example, there’s the GBB Gold Award winning Sumo marinated beef steak and the premium slow cooked lamb shank with mashed potato.”

The team of expert judges includes chefs, meat consumer fans, industry experts and food technologists.  Outstanding taste and quality are honoured above all else, with no regard to branding or packaging.

Whether it is a steak, sausage, marinated steak or ready meal, all products are removed from their wrapper and packaging before being tasted by the judges.

Then they savour, confer and re-taste to decide which products are worthy of a Gold, Silver or Bronze award.

Mr Upson said: “Finalists can proudly display the unmistakable GBB Gold award logo on their award-winning products, and now they wait with much anticipation to see if they also scoop a Golden Cleaver Award for winners of each category.”

These final honours will be announced at The Great British Butchers Awards Ceremony on Sunday 19 May 2019 being held at the Dalziel Harrogate Butchers Show, Great Yorkshire Showground.

The Awards are about raising standards in a challenging marketplace, added Mr Upson.

It’s great to see the passion, innovation and creativity behind many locally loved retail butchers’ meat products.

Equally, it’s vital for the development of the industry that we get behind our favourite butchers and encourage their craft, which is one of the world’s oldest skills.

Despite the inherent popularity of meat, this is a challenging and competitive marketplace for butchers.  As British consumers opt to reduce their meat consumption in line with global eating trends, great opportunities are opening up for butchers to be more innovative in their approach to new types of meat products.”

Managed and implemented by The Institute of Meat, the awards are also supported by key partners Lucas Ingredients, MRC, Verstegen and Devro.